CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint
CommScope’s Emmy® Award-winning Video Advertising Portfolio enables targeted advertising to a4’s existing set-top box and next-generation IP video infrastructure
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CommScope Manifest Delivery Controller (MDC) is the market-leading Video Manifest Manipulator, a software solution enabling server-side dynamic ad insertion, content personalization, and analytics for IP video. (Photo: Business Wire)
“We selected CommScope Advertising Solutions to improve the quality and effectiveness of our customers’ ad experiences on our existing set-top video system, as well as our next-generation IP video platform,” said
“a4’s strategic deployment of our Emmy®Award-winning CommScope Video Advertising Solutions speaks to our deep relationship with one of the nation’s largest service providers,” said
a4 selected the CommScope Manifest Delivery Controller (MDC) to insert addressable ads into its IP video service. The MDC video manifest manipulator offers a versatile, resilient, and scalable platform for delivering Server-Side Dynamic Ad Insertion, video personalization, and analytics for IP Video. It supports live, video-on-demand, and time-shifted TV services running on HLS and DASH delivery formats. Field-proven to scale to millions of subscribers, MDC offers a flexible software platform with built-in automation that speeds time-to-market for new advertising services.
a4 has also deployed the CommScope SkyVision Back Office and XMS Ad Insertion Servers, the market-leading solution for linear ad insertion over traditional video systems. SkyVision and XMS provide a4 with scalable and reliable advertising operations and efficient workflow management to insert targeted ads across Optimum set-tops.
For more information, please reference the product brochure here.
a4, a division of Altice USA, is an advanced advertising and data business that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million
This press release includes forward-looking statements that are based on information currently available to management, management’s beliefs, as well as on a number of assumptions concerning future events. Forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, which could cause the actual results to differ materially from those currently expected. In providing forward-looking statements, the company does not intend, and is not undertaking any obligation or duty, to update these statements as a result of new information, future events or otherwise.
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