CommScope Study Finds Network Agility Needed to Meet Millennial Connectivity Demands
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Societal changes brought on by the Millennial generation will impact global wireless networks. (Graphic: Business Wire)
Slated to represent three of every four people in the global workforce
by 2025, Millennials have preferences and spending habits that directly
impact telecommunications service providers and content providers. For
example, more than 85% of Millennials have smart phones, and more than
three quarters (77%) of Millennials agreed or strongly agreed that they
expect to be able to stream video wherever they are. Millennials are
willing to pay for higher levels of service; for example, half of
millennials said they would pay 5% of their annual salary for super-fast
-
Millennials are so accustomed to the
Internet that they would rather give up plumbing, heating and air conditioning, personal transportation and cable TV before they would go without connectivity and the electricity needed to power their devices; - Two-thirds of Millennials agreed or strongly agreed that social media is their major form of social communication, compared with one-third of Baby Boomers;
-
Three-quarters of Millennials said they would like to adjust the speed
of their
Internet services depending on their activities—and pay accordingly.
These findings and others point to several key imperatives for network service providers:
- Wireless service providers need to continue to build out and expand their networks, while enterprises, retailers, hotels, and other organizations would be wise to work with the providers to address their in-building wireless needs;
- Wireless networks must continue to increase in speed and capacity and need additional focus on response time (or latency). Advances and adoption of Cloud RAN, Virtualization and eventually 5G technologies will likely assist in this mission;
- Fiber will be driven deeper toward the edge to satiate demands for higher bandwidth and improve latency;
- Software-defined networking (SDN) and network functions virtualization (NFV) will improve efficiency, drive capacity where it is needed, when it is needed, and generally increase network agility.
"Millennials will represent the lion's share of purchasing power in a
few years, and since they prioritize devices and access to fast
internet, they are expected to continue to put high levels of spend
towards connectivity. However, they need to be served differently than
previous generations in order to meet their expectations," said
The
Infographics from the report can be found on the
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This press release includes forward-looking statements that are based on information currently available to management, management's beliefs, as well as on a number of assumptions concerning future events. Forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, which could cause the actual results to differ materially from those currently expected. In providing forward-looking statements, the company does not intend, and is not undertaking any obligation or duty, to update these statements as a result of new information, future events or otherwise.
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